Magna AAC Blocks - Building Trust in a Competitive Market
Construction
Established 2017 with AAC blocks, facing off against a well-established, highly reputed competitor. That's exactly where Magna Green Building Products found themselves in Karur, Tamil Nadu.
With their 1,75,000 sq. ft. facility and passion for premium construction solutions, they had the product quality but lacked market recognition.
When they partnered with WeOne Digital, what started as a simple website project evolved into a 5-6 year digital transformation journey that helped build trust, expand their dealer network, and ultimately contributed to opening a new Chennai factory.
Challenges
As a startup in 2017, Magna faced a formidable, well-established competitor who dominated the AAC block market with years of reputation and trust built among dealers and customers.
New Product
AAC blocks were relatively new to the market, and customers were hesitant to trust a startup's product quality without seeing proven track records or established brand credibility.
Limited Awareness
Despite having superior manufacturing capabilities and eco-friendly products, Magna struggled to reach potential dealers and customers who weren't aware of their existence or capabilities.
Regional Expansion Barriers
Breaking into new markets required significant brand building and trust establishment, which traditional marketing methods couldn't achieve cost-effectively for a startup budget.
Solutions
Foundation Building with Corporate Website
We started by creating a professional corporate website that showcased Magna's state-of-the-art 1,75,000 sq. ft. facility, product range, and commitment to quality. The website established credibility and served as lead magnet for their premium construction solutions.
Strategic SEO Success
Our SEO campaigns were carefully planned and executed, focusing on construction industry keywords and local searches. This strategy paid off significantly, making Magna Brand visible when potential customers and dealers searched for AAC blocks manu and construction materials.
Social Media Trust Building
We leveraged social media platforms to showcase their manufacturing process, product quality, and eco-friendly initiatives. Through consistent content and engagement, we built trust and credibility in the digital space.
Targeted Regional Campaigns
Our focused digital campaigns successfully expanded their dealer network generating quality leads and establishing Magna as a trusted brand against established competitors.
Results Achieved
- Remarkable Business Growth Digital marketing contributed 30-40% of Magna's overall growth, with consistent leads flowing from Google searches and social media platforms.
- Factory Expansion Success The immense business growth driven by digital marketing efforts enabled Magna to expand operations with a new factory in Chennai, marking a significant milestone in their journey.
- Market Trust Establishment Five years of relentless digital branding successfully positioned Magna as a trusted name in the construction industry, overcoming the initial startup disadvantage.
