Sattur Mittai Kadai Traditional Indian Sweets & Snacks
Food
Founded in 1914 by M.S Shanmuganadar in Sattur, Tamil Nadu, Mittai Kadai represents over a century of authentic savouring-making tradition.
This fourth-generation family business has preserved original recipes handed down through generations, becoming synonymous with traditional Tamil Nadu sweets and their globally recognized signature product, Kara Sevu.
Partnering with WeOne Digital over 5 years ago, they transformed from a locally known heritage shop to a global e-commerce brand. Through comprehensive digital transformation including platform migration from OpenCart to Shopify, complete branding solutions, and continuous optimization, they successfully expanded their century-old legacy to international markets.
Challenges
Limited Geographic Reach
Despite their century-old reputation, Sattur Mittai Kadai remained confined to local customers, unable to share their authentic traditional sweets with global audiences seeking heritage flavors.
Outdated Static Website
Their existing static website offered no e-commerce functionality, preventing online sales and limiting customer interaction to basic information browsing without purchase capabilities.
Stagnant Sales Growth
Dependence on walk-in customers and traditional sales methods restricted revenue expansion, leaving significant untapped market potential in digital commerce channels.
Poor User Experience
The original OpenCart platform provided suboptimal user experience with complex navigation, slow performance, and inadequate mobile responsiveness, resulting in high bounce rates and abandoned shopping sessions.
Solutions
Complete Brand & Digital Transformation
WeOne Digital provided comprehensive solutions including professional logo design, marketing brochures, attractive packaging designs, and strategic digital marketing campaigns to establish a holistic brand identity.
Platform Migration from OpenCart to Shopify
We migrated their entire e-commerce platform from OpenCart to Shopify, significantly improving user experience with intuitive navigation, faster loading speeds, and mobile-optimized shopping journeys.
Ongoing Website Optimization
Our team continuously upgraded the website according to Google algorithm updates, ensuring sustained search engine visibility and performance optimization throughout our partnership.
Integrated Digital Marketing Strategy
We implemented comprehensive digital marketing campaigns across multiple channels, building their social media presence and driving qualified traffic to convert local recognition into global customer acquisition.
Results Achieved
- Dramatic Sales Increase Achieved substantial sales growth through expanded global customer reach and optimized e-commerce functionality.
- Enhanced Customer Base Successfully transformed from local shop to international brand, acquiring customers worldwide seeking authentic traditional sweets.
- Social Media Growth Significantly increased followers across social platforms, building engaged communities of heritage sweet enthusiasts globally.
